Quick answer: If you want one tool that tracks your brand inside Google AI Overviews, AI Mode and ChatGPT without spending much, start with the free Search Console generative AI report, then add Ubersuggest (from US$29) or SE Visible (from $89/month, or $71/month billed annually). If you already pay for Semrush or Ahrefs, their add-ons (Semrush AI Visibility Toolkit at $99/month, Ahrefs Brand Radar AI from $199/month) are the simpler choice. Teams that need daily data across several AI engines should look at Peec AI (from $95/month). Prices checked on 10 November 2026.
Ranking on page one is no longer the whole picture. On 26 October 2026, Search Engine Roundtable reported that AI Overviews now show up for more than 80% of Google searches, up from about 50% a year earlier, based on Semrush Sensor data. SE Ranking data in the same report put the rate at 82.5% for US brand searches. A few days later, a small single-site case study put the click-through rate on AI impressions at roughly 0.9%. For freelancers, solo agency builders and small businesses in the US and India, the question has changed from “where do we rank?” to “are we mentioned in the answer at all?”
Below we compare the AI visibility tools with public pricing, what each tracks, and a scorecard to help you pick one.
What changed in Google search, and why does AI visibility matter now?
Three things happened in 2026 that make AI visibility tracking a real budget line rather than a curiosity:
- AI Overviews became the default. The 80%+ coverage figure means most informational and commercial searches your audience runs now begin with an AI-written summary.
- Clicks from AI answers are thin. Cyrus Shepard’s case study, covered on 30 October 2026, used Google’s generative AI opt-out on one site and estimated a CTR of about 0.9% for AI impressions. It is one site, so treat it as a signal, not a benchmark.
- Google started reporting it. Google announced Search Generative AI performance reports in Search Console on 3 June 2026 (Google Search Central blog), and the reports reached all sites worldwide on 31 August 2026.
For India specifically, AI Mode is not English-only. Google’s India blog confirmed in October 2025 that AI Mode supports English and Hindi plus Bengali, Kannada, Malayalam, Marathi, Tamil, Telugu and Urdu. If your customers search in Hindi or Tamil, your English-only content may not be the version that gets cited.
What to do: Before buying anything, open Search Console and check whether the generative AI report shows impressions for your site. That tells you whether you already appear in AI answers and which pages do the work.
What does the free Search Console AI report show, and where does it fall short?
The Search Console report is the cheapest place to start because it costs nothing and uses Google’s own data. According to the June announcement and the August global rollout, it shows impressions of your URLs in AI Overviews, AI Mode and Discover’s generative AI features, broken down by page, country, device and date (hourly, daily, weekly or monthly).
The gaps matter, though:
- It does not separate AI Overviews from AI Mode; both sit in one generative AI group.
- It shows no query dimension, so you cannot see which prompts triggered the citation.
- It shows impressions, not clicks or conversions.
- It covers Google only. ChatGPT, Gemini, Perplexity and Copilot are invisible here.
- It tells you nothing about competitors.
Paid tools fill those gaps by running fixed prompts on several AI engines and recording which brands and URLs appear.
What to do: Filter the report by country (India vs United States) and export the top cited pages. Those pages are your baseline. Any paid tool you buy should help you grow that list, not just repeat it.
Which AI visibility tools are worth comparing?
We limited this list to tools with public pricing and documented AI engine coverage. Every price and limit below comes from the vendor’s own pricing or help page, checked on 10 November 2026. The pricing pages we opened listed prices in US dollars only, so Indian buyers should expect to pay in USD by international card unless a vendor shows ₹ pricing at checkout.
Semrush AI Visibility Toolkit
The Semrush knowledge base lists the toolkit at $99 per month with no free trial. That includes 1 project, 1 domain for Brand Performance, 25 prompts for Prompt Tracking, 300 daily AI Analysis queries and 1,000 daily Prompt Research queries. Prompt Tracking covers platforms such as Google AI Mode and ChatGPT. Extra prompts cost $60 per month per 50, and each extra Brand Performance domain is another $99 per month.
Best for: marketers already in Semrush who want AI data next to keyword and audit data.
Ahrefs Brand Radar AI
On the Ahrefs pricing page, Brand Radar AI is an add-on from $199 per month. The paid plans also include a small number of tracked AI prompts: Lite ($129/month) has 5 prompts and 150 checks per month, Standard ($249/month) has 10, and Advanced ($449/month) has 20. If you need more, custom prompt packages start at $50 per month for 2,500 checks. The page shows Google, ChatGPT, Gemini, Perplexity, Copilot and Claude for custom prompts.
Best for: teams that already use Ahrefs for backlinks and want brand-mention data across many AI assistants.
SE Visible (by SE Ranking)
SE Visible is SE Ranking’s standalone AI visibility product. Its site lists Basic at $89 ($71 with the “Save 20%” annual toggle) for 75 prompts tracked daily and 5 projects, Core at $189 ($151) for 200 prompts and 10 projects, and Agency at $399 ($319) for 1,000 prompts and 30 projects. Every plan covers ChatGPT, Gemini, AI Mode and AI Overview, and there is a 10-day free trial. SE Ranking also sells an AI Search add-on (adding Perplexity) for its Core, Growth and Enterprise SEO plans.
Best for: freelancers and small agencies who want the most daily prompts per dollar on Google’s AI surfaces plus ChatGPT.
Peec AI
Peec AI is built only for AI search tracking. Starter is $95 per month for 50 prompts, 3 active models, 1 project and 1 country. Pro is $245 for 150 prompts, 2 projects and 3 countries. Advanced is $495 for 350 prompts and 5 projects. On these plans you choose 3 models from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI; extra models cost $30 to $140 per month depending on plan. Perplexity and Claude are listed only on Enterprise. All plans track daily and include unlimited team users.
Best for: brands tracking more than one country (for example, the US and India together) that need daily data and team access.
Ubersuggest
Ubersuggest’s pricing page shows a range of US$29 to US$99, a 7-day free trial on monthly plans, and a lifetime option. AI Search Visibility tracks 10, 15 or 20 prompts per brand depending on plan, refreshed monthly, biweekly or weekly, across ChatGPT, Gemini and Google AI Overview. Brand limits are 1, 7 and 15 projects.
Best for: solo creators and small businesses who want a first look at AI mentions bundled with basic keyword research, on the smallest budget.
What to do: Shortlist one add-on to your current SEO stack and one standalone tracker, and trial both in the same week with the same prompts.
How do the prices and limits compare side by side?
| Tool | Entry price (USD/month) | Prompts at entry level | AI engines covered | Refresh | Free trial |
|---|---|---|---|---|---|
| Google Search Console (generative AI report) | Free | Not prompt-based (impressions only) | AI Overviews + AI Mode (combined), Discover | Hourly to monthly views | Free tool |
| Ubersuggest | From $29 (range $29–$99) | 10 per brand | ChatGPT, Gemini, AI Overview | Monthly / biweekly / weekly by plan | 7 days (monthly plans) |
| SE Visible | $89 ($71 billed annually) | 75 daily | ChatGPT, Gemini, AI Mode, AI Overview | Daily | 10 days |
| Peec AI | $95 | 50 | Pick 3: ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver AI | Daily | Trial offered (terms not stated) |
| Semrush AI Visibility Toolkit | $99 | 25 | ChatGPT, Google AI Mode (as listed) | Not stated on KB page | No |
| Ahrefs Brand Radar AI | From $199 add-on (plans from $129 include 5 tracked prompts) | 5 on Lite; custom packages from $50 for 2,500 checks | Google, ChatGPT, Gemini, Perplexity, Copilot, Claude | Depends on package | Not stated |
Prices checked on 10 November 2026 from each vendor’s pricing or help page. Plans and limits change often, so confirm on the vendor site before you buy.
What to do: Work out cost per prompt. For 50 prompts, SE Visible Basic and Peec Starter cover it at entry level; Semrush needs its $99 base plus a $60 prompt pack.
Which one should you choose?
Use this decision table based on who you are and what you already pay for:
| Your situation | Start with | Why |
|---|---|---|
| Solo creator or small business, tight budget | Search Console + Ubersuggest | Free Google data plus ChatGPT and Gemini mentions from the lowest paid entry price |
| Freelancer or small agency tracking several brands | SE Visible | Highest daily prompt count and project count at the entry tier on this list |
| Already a Semrush customer | Semrush AI Visibility Toolkit | One login, AI data next to keyword and Site Audit data |
| Already an Ahrefs customer | Ahrefs plan prompts, then Brand Radar AI | Test with the prompts your plan includes before paying $199 for the add-on |
| Brand selling in both the US and India | Peec AI Pro | 3 countries per plan and daily tracking, so you can compare markets |
What to do: Pick the row that matches you, then score your top two options with the scorecard below before committing to an annual plan.
How do you score an AI visibility tool before you pay? (Cosmichunk AI Visibility Fit Scorecard)
We built this scorecard so you can compare tools on what matters for a small team rather than on feature counts. Score each line from 0 to 2, then add up the total.
| Criterion | 0 points | 1 point | 2 points |
|---|---|---|---|
| Engine coverage for your audience | Misses Google AI Overviews | Google only, or ChatGPT only | Google AI surfaces + ChatGPT (+ Gemini) |
| Country and language fit | US only | One country of your choice | US and India in the same plan |
| Prompts at your budget | Under 15 | 15–50 | 50+ |
| Refresh rate | Monthly | Weekly or biweekly | Daily |
| Competitor benchmarking | None | Manual comparison | Built-in share of voice |
| Citation/URL detail | Brand mention only | Cited domains | Exact cited URLs |
| Trial before paying | No trial | Limited free features | Full free trial |
| Stack fit | New login, no integrations | Standalone but exportable | Inside a tool you already use |
How to read the total (out of 16): 12 or more means buy; 8–11 means run the trial for the full period and re-score; under 8 means keep looking or stay on the free Search Console report for now.
What to do: Fill in this scorecard during each free trial, using real answers, not the vendor’s feature page.
How do you set up AI visibility tracking in your first week?
A tool is only as useful as the prompt set you give it. Here is a simple template that works for a freelancer, a creator or a small business:
- Write 20 prompts in four groups of five. Category prompts (“best CRM for small business in India”), problem prompts (“how do I automate WhatsApp follow-ups”), comparison prompts (“Brevo vs Mailchimp for a small store”), and brand prompts (“is [your brand] good for freelancers”).
- Split by market. Duplicate 5 prompts with India context (₹ budgets, UPI payments, WhatsApp, Reels) and 5 with US context ($ budgets, Instagram and TikTok, US tools). AI answers often change with location and wording.
- Add three competitors. Choose brands that show up in AI answers today, not only the ones you see on page one of classic results.
- Record a baseline. Note mention rate, cited URLs and which competitor appears most often.
- Map gaps to pages. For each missing prompt, note the page that should answer it.
Fixing gaps usually means clearer answer-first content and original data. Our guides on SEO fundamentals and AI in content marketing cover the content side of that work.
What to do: Block 30 minutes every Monday. Check mention rate, new citations and lost citations, then pick one page to update that week.
What are the common mistakes when tracking AI visibility?
- Tracking only brand prompts. Everyone looks good when the prompt contains their name. Category and problem prompts show real visibility.
- Treating one answer as the truth. AI answers vary between runs. Refresh rate and responses per prompt matter.
- Ignoring language. With AI Mode available in nine languages in India, a Hindi or Marathi prompt may cite completely different sources.
If you are automating parts of this reporting, our piece on AI and marketing automation covers how to connect tools without adding manual work.
What to do: Each month, replace the five prompts whose results never change.
Frequently asked questions
What is an AI visibility tool?
It is software that runs a set of prompts on AI engines such as Google AI Overviews, AI Mode, ChatGPT or Gemini on a schedule and records whether your brand, competitors and URLs appear in the answers.
Can I track AI Overviews for free?
Partly. Search Console’s generative AI report is free and shows impressions of your pages in AI Overviews and AI Mode by page, country, device and date. It does not show prompts, competitors or non-Google engines.
Which AI visibility tool is cheapest?
Among the tools we checked, Ubersuggest has the lowest listed entry price at US$29, with 10 prompts per brand refreshed monthly. SE Visible is the cheapest of the daily-tracking options at $71 per month billed annually.
Do these tools offer prices in rupees?
The pricing pages we opened on 10 November 2026 listed prices in US dollars. Indian buyers should check the checkout page for local pricing and taxes before paying.
Final thoughts
AI answers now sit above most Google results, and the free Search Console report finally lets every site see how often it appears in them. Start there, write a focused prompt set, and only then pay for a tracker that matches your engines, markets and budget. Score each trial honestly, recheck prices before renewing, and judge success by the pages you improve, not by the dashboard itself.
